Our mission is to educate all learners to reach their full potential as contributing and productive members of our ever-changing global community.

Design and Marketing

The Design + Marketing Pathway provides opportunities for students to learn graphic design skills and how they are applied in a professional environment. The goal of this course is to coordinate the vision/mission with branding and marketing strategies by creatively combining materials and digital media. Students will learn about variables that impact marketing decisions and how skillfully designed visual images succeed in the marketplace. Student project teams will work with local, national and international businesses to master technologies such as Adobe Photoshop and Adobe Illustrator. By taking a lead role in planning, designing and presenting work to clients, students will function as a design consultant during the process.

Course Credit

First Semester (3 hours)

Course Name High School Credit College Credit
MNCAPS Marketing Concepts & Strategies Elective 3
MNCAPS Fundamentals of Graphic Design Elective 3
MNCAPS Creative Writing English

 

Second Semester (3 hours)

Course Name High School Credit College Credit
MNCAPS Digital Marketing Elective 3
MNCAPS Applied Graphic Design Elective 3
MNCAPS Interpersonal Communication English

 


Sample Projects

  1. Partner with local and national businesses to assist in the designing of digital and print resources to market a product or service.
  2. Develop a campaign for a sports and entertainment event. Examples include concerts, festivals, fairs, tournaments, pet adoptions, charity events, etc.